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ELECTRONIC BILLBOARD FEATURED 3 ANCHORS, UNFORTUNATE HEADLINE
A pair of executives at an Alabama television station have been suspended after what can only be described as an “epic billboard fail” by in Mobile, Ala. television station WPMI.
The electronic billboard had a photo of three anchors pictured next to the unintentionally embarrassing headline read “3 Accused of Gang Rape in Monroeville.” The headline was in the “right now on Twitter” section, which featured the latest update from the station’s account on the microblogging website.
The story was first reported on last week by The Palmetto Scoop after a reader emailed the image.
Rob Holbert of the website Lagniappe wrote Thursday that WPMI general manager Shea Grandquest and news director Wes Finley have now been suspended for a week because of the incident.
Holbert said “WPMI insiders” confirmed the rumor, which “has been a swirling for the past day.”
“According to several media-watching sites, Grandquest and Finley were suspended without pay, but Lagniappe has been unable to verify that,” Holbert wrote. “The station’s corporate headquarters for Newport Television did not have any comment, as Vice President Charlie Henrick, who handles WPMI, was out of the office until Monday and the person answering the phone could not find his cell phone number to reach him for a possible interview.”
Of course, that may be a bit over the top for something that was obviously a complete accident.
Suspending them was uncalled for. If you read the billboard, you see the obvious note above – referring to it being a Twitter update. Then again, how many people in S.C. know what Twitter is?
There’s nothing wrong with the billboard. It’s the people who haven’t caught up with technology.
Suspending the GM and news director over an unintentional and harmless goof is more of a fail than the photo.
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I live in the viewing area on the Gulf Coast and I can tel you this is not even news down here. Move on…
so, these are the three suspects? WOW!!! I seen the one at the mall this weekend.
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